ABOUT US
Content is King
Rely on experts with experience
Obviously, "Content is King" is not our invention. Bill Gates coined the phrase back in the late 90s. Just like back then, we are convinced that content is the center of communication. Search engines? Referencing content! Storytelling? Without content there is no story! Websites? Empty without content! Sales? Not possible without content!
"The bait is supposed to attract the fish, not the angler!" Another quote, this one from Helmut Thoma, also in the 90s. And this has not changed either. High-quality content must offer the potential customer/user real added value. No matter if this is called target group or buyer personas, we will help you!
TOUCH
Strategy & Consulting
Strategy & Consulting
- Marketing & communication
- Sales
- Software & tools
TOUCH
Coaching & Training
Coaching & Training
- Entrepreneurship
- Marketing & communication
- Sales
TOUCH
Operations & Production
Operations & Production
- Content production
- Content localization
- Content translation
Our team
The Content is King team combines more than 60 years of experience in the Swiss IT and communications landscape.
In addition, the three largest national languages and region are covered.
- Co-founders
TOUCH
Benoît R. BALET
Head of Strategy & Consulting
TOUCH
Daniel GAUCHAT
Head of Operations & Production
TOUCH
Alessandro MARRAROSA
Head of Coaching & Training
OUR HEADQUARTERS
Content is King GmbH
CONTACT US